Performance Marketing Magic: Howdra Maid Services Reaches New Heights
About The Client
Howdra.com is ISO certified maid service company in Dubai.
Howdra is the original British family-run maid company. Established in London in 1992. Company founders and directors Mr. Chris Howard & Mr. Dave Courtnell both come from the service industry.
Users can book the cleaning services in Dubai from Howdra’s website.
It provides Full-time Maids | Part-time Maids | Office Cleaning | Move-in Services | Move-out Services
- Initial consultation to define project scope.
- Monthly Social Media Calender
- Social Media Accounts Access
- Understanding the needs and target audience
- Optimizing the ad platforms
- Creating Ad Creatives
- Setting up the Lead Generation ads
- Maintaining Leads Every Day
Category
Performance Marketing, Lead Generation
Client
Howdra Maid Service
Location
Dubai, UAE
Published
June 16, 2024
Project Summery
I helped Howdra Maid Service boost their lead generation through meticulously crafted PPC ad campaigns. By targeting specific keywords and demographics on social media platforms, I drove highly relevant traffic to their website. These ads were designed to attract potential customers actively seeking cleaning services, resulting in a significant increase in qualified leads. This focused PPC strategy effectively connected Howdra Maid Service with individuals ready to book their premium cleaning services.
Key Features
- Social Media Calendar: I created a detailed social media calendar for Howdra Maid Service, featuring a mix of cleaning tips, client testimonials, promotions, and behind-the-scenes content.
- Attractive Social Media Creatives : I enhanced Howdra Maid Service’s online presence with visually appealing social media creatives designed in Adobe Illustrator. By crafting eye-catching graphics, infographics, and promotional visuals, I ensured their content stood out across platforms like Facebook, Instagram, and LinkedIn.
- Target Audience: I optimized Howdra Maid Service’s reach by setting up a precise target audience on Facebook and Instagram. By analyzing demographics, interests, and behaviors, i identified and engaged with users most likely to need cleaning services. This targeted approach ensured that the ads and content reached the right people, resulting in higher engagement rates, increased leads, and a more efficient marketing spend.
- Lead Generation Campaign: Howdra Maid Service’s lead generation campaign targeted specific demographics on Facebook and Instagram. I created visually appealing ads with strong calls-to-action, encouraging contact through WhatsApp and phone calls. This approach simplified the inquiry process and significantly increased direct inquiries and leads, boosting customer engagement and conversion rates.
