Digital Marketing Case Studies
& Portfolio — Dubai, UAE
There are no stock screenshots here. Every project is a real business I worked with — from a Facebook lead generation campaign for a Dubai home services company to social media management for a cloud kitchen. Google Ads, performance marketing, social media, and web development for businesses across UAE and internationally. If you want to see what I actually do before you hire me, start here.
Digital Marketing Case Studies & Projects
Each card below links to a full case study. Not a one-paragraph summary — an actual breakdown of what the brief was, what I built, and what happened after.
Howdra Maid Services
Howdra has been running cleaning services in Dubai since its British founders set it up in London in 1992. The brief was simple: more leads through WhatsApp and phone. I ran Facebook and Instagram campaigns targeting homeowners in specific Dubai communities, built creatives that cut through the scroll, and set up a daily lead monitoring flow.
View case study →
Thalios — Cloud Kitchen
Thalios is a cloud kitchen in Kolkata — no physical storefront, just Swiggy and Zomato. The challenge was building brand awareness for a business customers could not walk past. I handled the full social media setup: audience research, content calendar, profile optimisation, and regular publishing. Their engagement and order enquiries grew steadily month on month.
View case study →
BlueRidge IT
BlueRidge IT needed a website that matched the quality of their technical work. What they had was not cutting it. I built them a fast, mobile-first WordPress site with clear service pages, strong calls-to-action, and a structure Google could actually crawl. The goal was to turn their site from a digital brochure into something that brought in leads.
View case study →
Cloud Diary
A personal portfolio for a cloud architect — the kind of site that needs to make a strong first impression when a recruiter or potential client lands on it. I built it on WordPress, kept it clean and fast, and made sure it looked just as good on a phone as on a desktop.
View case study →Also searched for
What Every Digital Marketing Project Includes
Same structure on every project, regardless of budget or channel. The ones that go wrong almost always skip one of these six things.
Scope defined before anything goes live
The brief matters more than most clients expect. Who are we trying to reach? What does a conversion actually look like — a WhatsApp message, a form, a call? What's the budget and what's realistic inside it? Getting this wrong costs money fast in Dubai's paid search market. The scoping call is free and it saves budget later.
Tracking before the first dirham goes out
WhatsApp click tracking, GA4 conversion events, phone calls, form submissions — all of it verified before the campaign launches. You would be surprised how many Dubai businesses are running ads with zero idea which campaigns are producing contacts. I see it on almost every account I inherit.
WhatsApp is the conversion, not an afterthought
Most Dubai business enquiries come through WhatsApp, not a contact form. So every campaign I run is built around a WhatsApp link with a pre-filled message. One tap and the conversation starts. The businesses that treat WhatsApp as an afterthought leave a lot of leads on the table.
Weekly updates, not month-end surprises
Campaign update every week via WhatsApp. Monthly report with cost-per-lead, conversion rate, what changed and why. Numbers a business owner can actually read and act on — not a 20-slide deck full of impressions and reach figures that tell you nothing about whether the spend is working.
A certified Google Partner runs your account — not a junior
Google Partner status is publicly verifiable and requires active certifications, minimum managed spend, and ongoing performance scores Google monitors directly. If the accounts I manage underperform, the badge disappears. That accountability is built into the structure — it is not something I can claim and walk away from.
Month one is foundation. Month three is scale.
The first month is always about getting the structure right — clean tracking, correct targeting, campaign architecture that makes sense. It is not glamorous but it is where the results come from later. Campaigns built on shaky foundations do not scale. They just lose money faster.
FAQs — Digital Marketing Portfolio & Case Studies Dubai
What types of digital marketing projects does Aakash Pareek handle in Dubai?
Google Ads management, Facebook and Instagram lead generation, social media marketing, performance marketing, and WordPress web development. Projects have covered home services in Dubai, a cloud kitchen in India, a tech company website, and a personal portfolio — across UAE and internationally.
What results can I expect from a digital marketing campaign in Dubai?
It depends on the channel and the brief. Google Ads for home services in Dubai can produce leads from day one if the targeting and tracking are set up right. Social media takes 2 to 4 months before the numbers become meaningful. Facebook and Instagram lead generation — if the creative and audience are correct — starts producing WhatsApp enquiries inside the first month. The free consultation is where I give you a realistic number for your specific business, not a generic benchmark.
Do you work with businesses outside Dubai?
Yes. The portfolio includes work done for businesses in Dubai, Abu Dhabi, Sharjah, and clients in India. Everything is remote — WhatsApp for day-to-day, video calls when it makes sense. Geography has not been a blocker on any project.
How long does a digital marketing project take in Dubai?
Google Ads can go live in 3 to 5 business days once the brief is clear and access is shared. Social media strategy and setup takes about a week. A WordPress website is typically 2 to 4 weeks. Lead generation campaigns — Facebook or Instagram — take a week to set up and start producing data within the first two weeks of running.
Can I see real results from your digital marketing work in Dubai?
Each project card on this page links to a full case study — not a one-paragraph summary. The Howdra Maid Services project covers the Facebook and Instagram lead generation setup and how the WhatsApp lead flow worked. The Thalios project covers the social media content strategy and what improved. Click any card.
What industries have you worked with in Dubai?
Home services, food delivery, technology companies, professional services, real estate, healthcare, and e-commerce across Dubai and UAE. Each one has a different cost-per-lead benchmark, different search behaviour, and different WhatsApp conversion patterns. Industry-specific pages are listed on the services section below.
How do I start a digital marketing project in Dubai?
WhatsApp is the fastest — same-day response most of the time. The first call is 20 to 30 minutes: your goals, your current setup, what is realistic inside your budget. No proposal sent unless you actually want one. No commitment either way.
Do you provide case studies for Google Ads campaigns in Dubai?
The Howdra Maid Services case study covers a Facebook and Instagram lead generation campaign for a cleaning company in Dubai — targeting, creative approach, and how the WhatsApp lead flow was built. Google Ads Search campaign case studies are being added as more projects are documented. Industry-specific Google Ads pages linked below cover what those campaigns look like in sectors like real estate, healthcare, and home services.
The Digital Marketing Services Behind Every Project
Each case study on this page is the result of one or more of these services. Click to see exactly how each works.
Google Ads Management Dubai
Search, Shopping & Performance Max campaigns for lead generation across UAE.
Google Ads services →Home Services Marketing Dubai
Same-day job enquiry generation for cleaning, AC repair, plumbing across UAE.
Home services marketing →Social Media Marketing UAE
Instagram, Facebook, LinkedIn & TikTok strategy, content and paid campaigns.
Social media services →Web Development Dubai
WordPress websites and landing pages built for speed, SEO, and conversions.
Web development →About Aakash Pareek
5+ years as a digital marketing consultant in Dubai. Certified Google Partner.
About page →Free Consultation
20-minute free consultation. Tell me your project — I'll tell you what's realistic.
Book free consultation →Want Results Like These for Your Business?
Every project on this page started with a free 20-minute conversation. No pitch deck, no proposal you'll never read. Tell me what you're trying to achieve and I'll tell you what's realistic.